It seems there’s always an abundance of campaigns and efforts directed at getting dogs adopted. With good reason, of course. Dogs are great. Because of this, we felt that cats could use a creative push of their own. Playing off the “real guys don’t have cats for pets” narrative we found our idea.

We did this campaign for Much Love Animal Rescue and Los Angeles Animal Services. Over the course of our Cat Guy Week we found forever homes for over 200 happy felines.