Domino's Pizza Turnaround
Radical honesty is how you get customers to believe you.
Admitting to the public that you suck is how you change the trajectory of a company.
Did it work? Well, for starters it led to the largest single-quarter gain in the fast-food history
Press - Just a few of the many articles written about this campaign. (Thanks to Craig Miller (co-creator) for pulling this list together.)
https://www.bloomberg.com/features/2017-dominos-pizza-empire/
https://www.businessinsider.com/dominos-pizza-beats-tech-company-stock-prices-chart-2017-3
2016 N.A. Effies Silver - Sustained Success
2011 D&AD Yellow Pencil - Earned Media
2011 Art Directors Club Silver - Integrated
2011 New York Festivals Bronze - Integrated
2011 ARF Grand Ogilvy Award
2011 One Show Finalist - Integrated
2010 Cannes Shortlist - Titanium/Integrated
2010 LIAA Silver - The “NEW” Category
2010 Creativity “Campaigns Creativity Loved”
2010 Contagious – Featured case study
Domino’s Pizza Turnaround
Radical honesty is how you get customers to believe you. Admitting you suck is how you change the trajectory of a company. Did it work? Well, for starters it led to the largest single-quarter gain in fast-food history.
2016 N.A. Effies Silver - Sustained Success
2011 D&AD Yellow Pencil - Earned Media
2011 Art Directors Club Silver - Integrated
2011 New York Festivals Bronze - Integrated
2011 ARF Grand Ogilvy Award
2011 One Show Finalist - Integrated
2010 Cannes Shortlist - Titanium/Integrated
2010 LIAA Silver - The “NEW” Category
2010 Creativity “Campaigns Creativity Loved”
2010 Contagious – Featured case study
