Champion is an iconic brand. They needed a refresh. We started with a simple line that could resonate with everyone. Especially young gearheads getting their first taste of motorsports or finding out that they love to get their hands dirty in the garage. “There’s a Champion in here” said we understand you and will lead you on the road ahead.
Along with this new tag came a complete package redesign.
The iconic brand needed a refresh. We started with a simple line that would resonate with everyone, especially young gearheads getting their hands dirty in the garage for the very first time. “There’s a Champion in Here,” said we get you and will lead you on the road ahead. A complete package redesign accompanied the new tagline.
