When you land a new client you want to shout about it. That’s what we did at Bernstein-Rein when we landed Bluebird Botanicals, a Boulder-based hemp extract company.

Their mission is to get people to understand just how important self-care really is. And we couldn’t think of anyone who could use that more than the ad industry. We collaborated with the client on a CBD to help those who usually put work first and their well-being second.

We sent packages out to several notable individuals. The name is something we’ve all said a million times and that’s why we thought it was perfect.