A one-of-a-kind relaunch for a one-of-a-kind movie reboot. EctoCooler is the drink of the movie Ghostbusters. It was first introduced with the original and people loved it. So it only made sense for Coke to bring it back. Our mission was to fuel the fun for the drink made with "slime."
The First Taste
This is how we confirmed to the legions of fans that EctoCooler was in fact coming back. No fanfare, no promotion, no hype. We just "leaked" one can on ebay and let it go.
The Influencer Kits
Resembled the proton pack from the movie. Needless to say they loved them.
The Taste Scale of the World
We made a "guide" so people would remember what it taste like.
Ghost Mode on Lyft
We worked with Sony and Lyft to give rides in Ecto-1. That's the name of the Ghostbusters car for you non fans out there. You could ride in Ghost Mode and be served EctoCooler.
With a juice box of EctoCooler, Dan Aykroyd, and #strawface we made some noise.
The Fallon Flop
Finally, we had Jimmy Fallon jump into a giant pool of EctoCooler slime. Because, why not.
We can't stake claim for this nonsense, but thought it was a good way to show just how much people were into the EctoCooler relaunch.